AIRBNB: Building a Global Community of Hosts
Airbnb has used our Community Knowledge and Community Management services since 2015, when they first launched their host community. Since then the community has grown to over 1.8m members across the world in 8 languages, all supported by a team of community management experts from Standing on Giants.
THE COMMUNITY IS ONE OF THE BEST RESOURCES I HAVE EVER COME ACROSS.
Community Members make more successful hosts
From the early days of the company, bringing hosts together to share tips and best practices has been core to the Airbnb business. This started with the Founders hosting meetups in their own small apartment and has now grown into a far-reaching ecosystem of community engagement programmes. The purpose remains the same: members of the community help each other host better. Members of this community earn 2.5x more revenue on Airbnb than non-members.
“I would absolutely recommend Standing on Giants. They are very much the leaders in online community management and always provide an expert perspective to any project we bring to them. Everyone at Airbnb learns from this team.”
Anna Wu, Head of Community Strategy & Operations, Airbnb
The community management team
The Airbnb community management team at Standing on Giants keep the community engaged, safe and valuable. They execute the community strategy, generate peer-to-peer engagement and manage a core group of highly engaged members (super-users).
A new phase of our partnership
In 2022 we were thrilled to extend our partnership with Airbnb as we deployed a dedicated team to manage the Host Club Programme across 7 global territories. This community programme supports volunteer host leaders to run local engagement clubs through a combination of facebook groups and in-person events.
When I discovered the Community Center, I felt like I found a family.
The Complete Community Solution
Whether you’re launching a new community, or looking to migrate and improve your existing one, execute your community project to the highest standards with expert guidance from our award-winning team.
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