Radical Brand Tracking, Startup Lessons, and Conscious Leadership
In this episode of A Little Bit Radical, host Rob Fawkes talks with Matt Herbert, co-founder and co-CEO of Tracksuit, the brand tracking platform revolutionising how brands measure their impact. Matt shares his journey from an outdoorsy upbringing in New Zealand to co-founding a global tech company. They discuss the challenges of scaling a startup, enabling creativity through data, and making conscious personal choices that align with one’s values. This conversation provides inspiring insights into modern marketing, leadership, and the importance of action in turning ideas into reality.
In this episode, we discuss:
- Matt’s Entrepreneurial Roots: How growing up with a trailblazing father in New Zealand shaped Matt’s fearless and innovative mindset.
- The Tracksuit Story: How Matt and his co-founders bootstrapped their brand tracking platform and validated it with real customer needs before securing venture capital.
- Revolutionising Brand Tracking: How Tracksuit is making brand performance data accessible to all businesses, not just corporate giants.
- Balancing Brand and Performance Marketing: The importance of combining long-term brand building with short-term sales activation to drive sustainable growth.
- Startup Leadership: Lessons from co-leading a fast-growing startup, including empowering teams, hiring exceptional talent, and keeping the company mission clear.
- Conscious Personal Choices: Matt’s journey to veganism and how personal values can drive meaningful change.
- Advice for Aspiring Entrepreneurs: The power of starting small, talking to people, and embracing a bias for action.
Memorable Quotes:
- “The world of startups is littered with ideas that never got validated. Talk to people, ask for feedback, and make things happen.”
- “Brands need a common language to show their impact and secure their seat at the boardroom table.”
- “Sustainable growth comes from converting demand today and building demand for tomorrow.”
Further Reading and Resources:
- The Long and the Short of It – Les Binet and Peter Field’s seminal work on marketing effectiveness.
- Future Demand – James Herman’s book on the importance of brand building for modern businesses.
Follow Matt and TrackSuit:
- Matt Herbert on LinkedIn: Matt Herbert LinkedIn
- TrackSuit Website: TrackSuit
Stay Connected with Rob and ‘A Little Bit Radical’:
- Rob Fawkes on LinkedIn: Rob Fawkes LinkedIn
- A Little Bit Radical Newsletter: Sign Up Here
You can listen to the podcast here:
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